Who We ARE

We’re the FOUNDATION.
So are you.


As the primary private fundraising partner of the Blue Ridge Parkway, expectations of us run higher than the treetops. The National Park Service relies upon our commitment to fund programs and projects that enhance the visitor experience and have lasting value. With shrinking Federal funding, it’s more challenging than ever for them to maintain their high level of service. 


The Blue Ridge Parkway Foundation is a non-profit 501(3)c organization founded in 1997 through a cooperative agreement with the National Park Service to provide private financial support for the Blue Ridge Parkway. We receive no annual Federal funding, and our budget greatly depends upon people like you who cherish the grandeur and legacy of the Blue Ridge Mountains and the Parkway.


The Blue Ridge Parkway Foundation is your passage to one of the most visited units in the National Park system. Join our community of stewards who want to create a solid future for the Blue Ridge Parkway and preserve it for future generations.


Share the journey with us.  Since 1997, we have provided over $6 million dollars for projects and programs that benefit the Parkway. Learn more about what we do.

Our Partners

The Community Foundation of Greater Greensboro is a charitable organization dedicated to strengthening the community for present and future generations. The Community Foundation promotes philanthropy, builds and maintains a permanent collection of endowment funds and serves as a trustworthy partner and leader in shaping effective responses to community issues and opportunities. They are the trustee for the Moses H. Cone Memorial Park Endowment Fund.

The Conservation Trust for North Carolina is a non-profit conservation organization. Their mission is to protect NC’s land and water through state-wide conservation and cooperative work with land trusts to preserve the state’s natural resources as a legacy for future generations. The Conservation Trust works directly with landowners, local land trusts, and government agencies to protect land and water resources most important to local communities throughout the state. Since 1996, one of the Trust’s most important goals is to work closely with the Parkway staff to identify and save key properties that contribute to the scenic views and natural resources of the Parkway.

The National Park Service is a branch of the Department of the Interior and manages the Blue Ridge Parkway.

Our People

Carolyn Ward

Chief Executive Officer

Carolyn Ward, Ph.D. serves as the CEO of the Blue Ridge Parkway Foundation, the primary philanthropic partner to the Blue Ridge Parkway.

Willa Coffey Mays

Chief Development Officer

Willa has an MBA/ MHA and extensive experience in non-profit management.

Jason Urroz

Director, Kids In Parks

Jason came to the Foundation in 2008 to assist in running the Kids In Parks program for which he now serves as Project Director.